According to the Interactive Advertising Bureau (IAB) UK spend on internet advertising increased by £348m in 2007 alone to a market share of 18%. TV advertising accounts for 19% of advertising spend.
Part of the attraction of advertising online is that its instant and relatively low cost. Taking Google AdWords for example you can create an account, set up your advert and be online quickly, possibly in under an hour AND you only pay what you are prepared to spend AND you are target specific. Compare that with an advert in a National newspaper - its a generic advert, costing many £££'s and they need a good lead time. The same with TV advertising - its not aimed at a specific person who is looking for a specfic item.
So, find out more about how you can advertise low cost high return online - call us on 01832 735306.